Key Actions
- Implemented and led a fully structured finance function across the wider business
- Led migration from QuickBooks to Xero and introduced automated financial processes and controls
- Introduced board-level KPI dashboards, management reporting packs, and commercial performance reporting across stores and departments
- Chaired monthly board meetings and supported strategic operational and commercial decision-making
- Improved stock management, working capital visibility, and departmental profitability analysis
- Delivered detailed product and category profitability analysis to support pricing strategy and margin optimisation
- Implemented strategic forecasting, budgeting, and cash flow management frameworks
- Supported store relocations, pop-up expansion strategies, and wider operational growth initiatives
- Provided strategic financial and operational oversight across the wider business
- Strengthened governance, compliance, risk management, and internal financial controls
- Led financial preparation for business sale, including restructuring, due diligence coordination, and transaction support
- Acted as the primary financial liaison between the business and external accountants, taking ownership of financial coordination, reporting, and year-end processes on behalf of directors

